Viewing entries tagged
magician

The Brand Behind the Cards

The Brand Behind the Cards

How corporate sponsorship actually works for a magician — what brands look for, why it's earned through craft rather than pitched, and how Jason Michaels built the Maduro Deck for Cigar Aficionado.

Why Close-Up Magic Is the Perfect Entertainment for Client Appreciation Events

Why Close-Up Magic Is the Perfect Entertainment for Client Appreciation Events

From holiday parties to client appreciation dinners, here's what happens when world-class sleight of hand meets a room full of analytical minds that think they can't be fooled. Written by Jason Michaels, IBM President Elect and sleight-of-hand artist with 25 years performing for financial professionals.

The Difference Between a Magician and a Sleight-of-Hand Artist

The Difference Between a Magician and a Sleight-of-Hand Artist

Most people think they know what a magician is. They picture a birthday party, a Las Vegas stage, or a fifteen-second TikTok video. None of those images come close to describing what happens when a world-class sleight-of-hand artist performs inches from your guests' hands — in full light, with nothing to hide behind.

The difference isn't between good magic and bad magic. It's between entertainment and experience.

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What Happens to a Room When Sleight of Hand Takes Over

What Happens to a Room When Sleight of Hand Takes Over

There's a moment in the footage where a guest tries to describe what he just witnessed to a friend who wasn't in the room. He can't find the words. The awe is right there in his voice anyway. That is not a reaction to a trick. That is what the trick left behind.