Viewing entries tagged
magician

The Brand Behind the Cards

The Brand Behind the Cards

How corporate sponsorship actually works for a magician — what brands look for, why it's earned through craft rather than pitched, and how Jason Michaels built the Maduro Deck for Cigar Aficionado.

Why Close-Up Magic Is the Perfect Entertainment for Client Appreciation Events

Why Close-Up Magic Is the Perfect Entertainment for Client Appreciation Events

From holiday parties to client appreciation dinners, here's what happens when world-class sleight of hand meets a room full of analytical minds that think they can't be fooled. Written by Jason Michaels, IBM President Elect and sleight-of-hand artist with 25 years performing for financial professionals.