Viewing entries tagged
magic

The Brand Behind the Cards

The Brand Behind the Cards

How corporate sponsorship actually works for a magician — what brands look for, why it's earned through craft rather than pitched, and how Jason Michaels built the Maduro Deck for Cigar Aficionado.

What Happens to a Room When Sleight of Hand Takes Over

What Happens to a Room When Sleight of Hand Takes Over

There's a moment in the footage where a guest tries to describe what he just witnessed to a friend who wasn't in the room. He can't find the words. The awe is right there in his voice anyway. That is not a reaction to a trick. That is what the trick left behind.