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sales

Booking Agent Secrets - Timing

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Booking Agent Secrets - Timing

Timing is everything. It’s really that simple. When you are trying to get an entertainment director or booking agent to hire you, reaching out to them at the perfect time will probably get you booked.

I hate to admit this, but I know I didn’t book some good acts in the past because I wasn’t in the booking mindset when they sent me their promotional and performance materials.

The entertainer in me says, “OMG! That sucks!” And if I’m being honest, yeah - it does.

The entertainment director in me simply knows that…

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Booking Agent Secrets - Email

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Booking Agent Secrets - Email

Never in my wildest dreams did I realize how poorly I (and other entertainers) was using email to contact Entertainment Directors, until I became one. Holy smokes! Most entertainers do a terrible job of using email.

As the former Entertainment Director of House of Cards in Nashville, TN, here is what a majority of emails looked like when they arrived in my inbox.

“Hi Jason. I’ve got XX (number of) years of experience in front of audiences and I’ve performed at the Magic Castle. Here’s my website -www.theirwebaddresshere.com. Thanks! -XYZ Magician”

Do you really think that’s a good way to contact a booking agent or entertainment director for the first time? The correct answer is no, and let’s break down why.

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