Never in my wildest dreams did I realize how poorly I (and other entertainers) was using email to contact Entertainment Directors, until I became one. Holy smokes! Most entertainers do a terrible job of using email.
As the former Entertainment Director of House of Cards in Nashville, TN, here is what a majority of emails looked like when they arrived in my inbox.
“Hi Jason. I’ve got XX (number of) years of experience in front of audiences and I’ve performed at the Magic Castle. Here’s my website -www.theirwebaddresshere.com. Thanks! -XYZ Magician”
Do you really think that’s a good way to contact a booking agent or entertainment director for the first time? The correct answer is no, and let’s break down why.